The OFAT Problem
One-factor-at-a-time (OFAT) experimentation is the default approach in most manufacturing operations. Change one variable, hold everything else constant, measure the response. It is intuitive, simple to explain, and wrong in the presence of interactions. If temperature and pressure jointly affect yield in a way that neither does alone, OFAT will never find it. The interaction is invisible because the experiment never creates the conditions that reveal it.
What Factorial Designs Buy You
A factorial design varies all factors simultaneously according to a structured pattern. A 23 design (three factors, two levels each) requires 8 runs and estimates all main effects and all two-factor interactions. The OFAT equivalent—varying each factor one at a time with one baseline run—requires 7 runs and estimates only main effects. The factorial costs one additional run and provides three interaction estimates plus a more efficient estimate of each main effect (because every observation contributes to every estimate).
The cost argument for factorial designs is simple: they extract more information per experimental run. In manufacturing, where each run consumes material, machine time, and operator attention, the efficiency of factorial designs is not a theoretical nicety. It is a direct cost reduction.